Three months ago we revamped our website so that we are more "Google Compatible" however we still have a long way to go till we are in the non sponsored area.  We are using the sponsored link area and we hope to be in top 3 spot in each of our 15 word category every day. We are slowly generating some response but not the response rate we are looking for, so we are trying Yahoo also.

If you are thinking about Yahoo or Google and you don't have either, Yahoo is a great place to start because you get:

•  Dedicated account manager who helps you achieve your goals
•  When paying for sponsored links your ads can be shown in Yahoo, Nine MSN, Fairfax, Sensors, and AnSearch
• You pay only for the clicks

This month will be our first time using Yahoo and we hope to become useful. I am wondering if you have sponsored Yahoo and Google links and if you find it effective? Do you yourself search in Yahoo, Nine MSN, Fairfax, Sensors, and AnSearch or do always search in Google?