This technology can be used by recruiters, giving them the opportunity to take advantage of alternative channels of recruitment. It allows a new call to action to be through telephony. Your recruitment campaign message can be delivered 24/7 giving the candidates the ability to respond anytime.

The candidate can be reached by two options:

1.  An email that is sent out to the candidate informing them that they are to call a number with explicit directions
   
2. On the job ad, the candidate is prompted to call a number

Both options work, giving the company the opportunity to convey brand messages using music and tone of voice to personalise the message and soften the screening procedure.

This technology helps recruiters to reduce costs, reinforce company brand image, and increase candidates’ understanding of the role.

Is this technology you would use? Please comment your thoughts!